Buyer's Guide

SDE vs EBITDA — which one actually matters for your deal?

Both measure business earnings. But they tell different stories — and lenders, brokers, and buyers all use them differently. Here's what you need to know.

The short answer

For most Main Street SMB acquisitions under $5M, the number that matters is SDE — Seller's Discretionary Earnings. For larger deals with professional management or private equity involvement, EBITDA takes over. Here's why the distinction matters and how to use each one correctly.

SDE — Seller's Discretionary Earnings

What the business earns for a single owner-operator who works in the business.

  • Includes owner's salary and benefits
  • Includes owner's personal perks run through business
  • Includes one-time or non-recurring expenses
  • Best for owner-operated businesses under $5M
  • Used by most Main Street brokers
EBITDA

What the business earns before interest, taxes, depreciation, and amortization — assuming professional management.

  • Does NOT include owner's salary addback
  • Assumes a professional manager replaces the owner
  • Standard metric for deals over $5M
  • Used by PE firms and institutional buyers
  • What your SBA lender underwrites to

The formula for each

SDE Formula
Net Profit
+ Owner's Salary & Benefits
+ Depreciation & Amortization
+ Interest Expense
+ Income Taxes
+ Non-recurring / Personal Expenses
= SDE
The key difference: owner's salary is added BACK. SDE assumes you, the buyer, are also working in the business full time and your compensation comes out of earnings.
EBITDA Formula
Net Profit
+ Depreciation & Amortization
+ Interest Expense
+ Income Taxes
+ Non-recurring Expenses
= EBITDA
Owner's salary is NOT added back. EBITDA assumes you hire a manager to run the business and pay them market rate. Your return comes from distributions, not salary.

A real example

Here's how the same business looks under both metrics — and why it matters for your DSCR calculation.

Line Item Amount SDE Treatment EBITDA Treatment
Net Profit $120,000 Starting point Starting point
Owner Salary $80,000 Added back ✓ NOT added back ✗
D&A $15,000 Added back ✓ Added back ✓
Interest $10,000 Added back ✓ Added back ✓
Taxes $25,000 Added back ✓ Added back ✓
Owner Perks $15,000 Added back ✓ Added back ✓
SDE $265,000 What the business earns for you as owner-operator
EBITDA $185,000 What the business earns assuming hired management
Why this matters for your DSCR: If the asking price is $800,000 and your SBA lender underwrites to EBITDA (not SDE), your DSCR calculation uses $185,000 — not $265,000. That's a very different coverage ratio and could make or break the loan approval.

Which one do lenders use?

This is where most first-time buyers get confused. SBA lenders typically underwrite to a modified EBITDA — they add back the owner's salary only to the extent it exceeds a "reasonable manager replacement salary."

Example of lender thinking:

Owner pays themselves $120,000. Lender says a manager for this business would cost $70,000. So they allow a $50,000 addback — not the full $120,000. This is why your lender's DSCR number often differs from what your broker shows you using SDE multiples.

Rule of thumb: Use SDE to evaluate deals at the broker level and compare asking multiples. Switch to EBITDA (or lender-adjusted EBITDA) when you're running DSCR and sizing your SBA loan. The two metrics serve different purposes at different stages of the search.

EBITDA multiples by deal size

Asking prices are typically expressed as multiples of either SDE or EBITDA depending on deal size. Here's a general guide:

Deal Size Metric Used Typical Multiple Range Notes
Under $1M SDE 2.0x – 3.5x Main Street deals, owner-operated
$1M – $3M SDE or EBITDA 2.5x – 4.5x Sweet spot for independent searchers
$3M – $10M EBITDA 4.0x – 6.0x Lower middle market — managed businesses
Over $10M EBITDA 5.0x – 8.0x+ PE territory — different buyer profile

These ranges are general guidelines only. Multiples vary significantly by industry, growth rate, customer concentration, and market conditions. Consult your broker and M&A advisor for deal-specific guidance.

Run The Numbers

Model your deal with the right metric from the start.

DealEconomics uses EBITDA for DSCR calculations — the same way your SBA lender will. Three scenarios, lender-grade analysis, AI Deal Summary.

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